Przegląd Sportowy Onet, the largest sports portal in Poland, has become the Official Media Partner of the Drift Masters European Championship. Ringier Axel Springer Polska and Drift Masters European Championship, the fastest growing drifting organization in the world, have entered into a media partnership. As part of the cooperation, Przegląd Sportowy Onet will feature content promoting Drift Masters competitions as well as information about the discipline of drifting.
“We were impressed with the Drift Masters European Championship project from our first meeting. We hope that Przegląd Sportowy Onet will help popularize the idea of drifting and the Drift Masters competitions among Polish internet users,” said Mateusz Aleksandrowicz, Head of New Business Sport Online at RAS Polska.
“We are taking another step forward! Drift Masters has been developing at a very fast pace for years, but this year we have taken exceptional steps to build this sport, our drivers, and our organization. We are extremely pleased to have the opportunity to launch a large media partnership with Przegląd Sportowy Onet and we believe that together we will strengthen this unique sport and win over many fans of drifting in Poland,” said Adam Krawczak, President of Drift Masters European Championship.
The first materials about Drift Masters European Championship will appear on the portal in early May, before the competition in Ireland. In addition to announcements and reports from scheduled events, the portal will also feature video formats related to this motorsport discipline. Drift Masters representatives will also appear on Przegląd Sportowy Onet programs, including “Misja Sport,” broadcast every Tuesday on Onet.